Amazon Advertising Agency in India
Precision Amazon PPC management across Sponsored Products, Brands video, and Display targeting. Cut wasteful spend, defend branded search, and conquer competitor listings.
Engineering Profitable Growth on Amazon Advertising
Amazon’s advertising console has evolved into one of the most sophisticated auction ecosystems in the world. Simply bidding on broad keywords guarantees budget bleed: auto-campaigns overspend on irrelevant search queries, branded keywords cannibalize organic buyers, and bidding wars drain product profit margins.
As a specialized Amazon advertising agency in India, Mosaic Brands applies a disciplined, algorithmic campaign architecture. We separate discovery, category expansion, and exact-match harvesting into isolated ad groups, giving you precise control over top-of-search placement multipliers, dayparting bids, and negative keyword exclusions.
Sponsored Products Mastery
Multi-tiered campaign structures separating Auto, Broad Research, Phrase Refinement, and Exact Match harvesting for predictable cost per conversion.
Sponsored Brands & Video Ads
High-CTR custom headline search ads and auto-playing mobile video cards that stop the scroll and drive shoppers directly into your branded storefront.
Sponsored Display & Retargeting
Category audience targeting, views remarketing, and purchasing behavior segments that re-engage shoppers who viewed your ASIN but did not convert.
Search Term Isolation (STI)
Negative exact match governance preventing the same query from bidding in multiple ad groups, ensuring data integrity and zero internal bid inflation.
ASIN Product Targeting (PAT)
Conquesting competitor product detail pages with lower-priced, better-rated bundles, and cross-promoting accessories on your own listings.
Dayparting & Hourly Bid Pacing
Modulating bids dynamically to concentrate budget during peak buying hours (typically 11 AM–2 PM and 7 PM–11 PM) while conserving spend during low-conversion hours.
The Mosaic Brands Amazon PPC Operating Model
We manage Amazon advertising accounts through an iterative weekly cycle:
- Query Harvesting: We extract high-converting search terms from Broad and Auto campaigns and graduate them into isolated Exact Match ad groups with dedicated budgets.
- Negative Matching: Any search query exceeding your target click threshold without a conversion is immediately added as a Negative Exact term across prospecting campaigns.
- Placement Optimization: We adjust Top of Search (first page) and Product Pages bid modifiers based on conversion rate differentials to maximize placement efficiency.
- TACOS Alignment: We review ad spend against total brand sales (organic + ad) weekly to ensure paid spend is building permanent organic ranking momentum.
Related Amazon Solutions
Looking for complete storefront management including listing SEO and A+ content? Explore our full Amazon Marketing Agency service, or dive deeper into dedicated Amazon PPC Management.
Frequently Asked Questions
Which Amazon ad formats does Mosaic Brands manage?
We manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display campaigns across desktop, tablet, and mobile placements.
How do you prevent ad spend leakage on Amazon?
We enforce rigorous Search Term Isolation (STI) with weekly negative keyword sweeps, dayparting bid schedules, and down-only dynamic bidding strategies.
What is your fee structure for Amazon advertising management?
We charge a one-time onboarding fee of ₹25,000 and a flat monthly retainer of ₹25,000 (excl. 18% GST). We do not charge percentage-of-spend markups.