Performance Marketing Agency for D2C & E-commerce Brands
We scale paid media acquisition on Google, Meta, and marketplace ad networks with rigorous bid discipline, data-backed creative testing, and transparent ROAS reporting.
Transforming Ad Spend into Predictable Revenue Growth
In an era of rising Customer Acquisition Costs (CAC) and privacy-first ad networks, running generic campaigns is a fast route to burned capital. As a specialized performance marketing agency in India, Mosaic Brands approaches media buying as an engineering problem: identifying unit economics, isolating profitable customer cohorts, and systematically eliminating budget leakage across top-of-funnel and bottom-of-funnel channels.
Whether your brand sells directly on Shopify, scales across Amazon and Flipkart, or drives daily orders through quick-commerce dark stores, our performance marketing framework aligns every Rupee of ad spend with measurable revenue and margin contribution.
Google Ads & Performance Max
High-intent Google Search campaigns, optimized Performance Max feeds, and YouTube retargeting capturing ready-to-buy consumers at peak commercial intent.
Meta Ads (Instagram & Facebook)
Full-funnel creative testing, Advantage+ shopping campaigns, catalog dynamic retargeting, and lookalike modeling built around high-LTV customer cohorts.
Marketplace Ad Scaling
Sponsored Products, Sponsored Brands, and Display media across Amazon, Flipkart, Myntra, and Nykaa, synchronizing bid pacing with inventory availability.
Unit Economic & CAC Control
Granular cohort tracking ensuring your blended CAC remains comfortably below customer lifetime value, preserving net contribution margins as you scale.
Conversion Rate Optimization
Landing page speed optimization, checkout friction reduction, and listing design upgrades to maximize revenue yield from every paid click.
Cross-Channel Attribution
Multi-touch attribution models and server-side tracking (CAPI) providing crystal-clear visibility into which campaigns actually produce conversions.
Our Systematic Performance Methodology
We do not rely on guesswork or static playbooks. Every performance marketing client engagement follows a structured 5-stage lifecycle:
- Full Account & Tracking Audit: We inspect your historical ad spend, conversion pixel accuracy, CAPI integration, product margins, and existing search query waste to identify immediate quick wins.
- Campaign Restructuring: We rebuild campaign hierarchies into clean intent-based tiers (prospecting, consideration, direct purchase, and retention) to prevent internal ad cannibalization.
- Creative & Copy Iteration: We test visual hooks, problem-agitation angles, and social proof variations weekly to beat ad fatigue and decrease cost-per-click (CPC).
- Algorithmic Bid Optimization: Using automated rules and real-time margin thresholds, bids scale up during high-converting hours and throttle back when efficiency dips.
- Retention Handoff: Paid acquisition feeds seamlessly into our WhatsApp and email automation funnels to secure repeat orders without paying for the customer twice.
Documented Client Performance
Our track record is rooted in verified client data across India’s leading D2C and marketplace categories:
- Tamarind Chutney (Apparel & Lifestyle): Scaled Flipkart advertising returns by +140% ROAS, driving ₹42 Lakhs in incremental revenue through catalog restructuring and keyword indexing.
- Doki Foods (FMCG & Quick Commerce): Scaled Blinkit order volume by +210% to 21,000+ monthly orders while reducing customer acquisition cost by 30% to ₹225.
- VogueNaari (Fashion): Expanded page 1 search visibility on Myntra by +95%, establishing consistent 3.2x ROAS within 60 days of campaign launch.
Frequently Asked Questions
What makes a performance marketing agency different from a digital marketing agency?
A performance marketing agency is evaluated directly on commercial metrics like CAC, ROAS, and net revenue growth rather than vanity impressions or follower counts. Every campaign is accountable to unit economics.
How much does performance marketing management cost in India?
Mosaic Brands provides transparent retainer pricing starting at ₹25,000/month (plus onboarding setup fee). We believe in partnership rather than lock-ins — cancel anytime with zero long-term penalty.
What ROAS should our D2C brand expect?
Target returns vary by category margin and repeat rate. Typical benchmarks are 3.5x to 5.0x ROAS on marketplaces and 2.5x to 3.8x on web funnels. Across accounts, our average managed ROAS is 4.6x.