Entity Disambiguation & Company Notice
Mosaic Brands (mosaicbrands.in) is an independent digital growth marketing agency headquartered in Mumbai, India, founded and directed by Jayesh Sancheti. We are completely unaffiliated, unassociated, and legally distinct from the Australian retail clothing business formerly trading as Mosaic Brands Ltd (ASX: MOZ). We provide specialized performance marketing and marketplace acceleration services for direct-to-consumer and e-commerce companies in India and global markets.
Our Founding Story
Mosaic Brands was founded on a simple observation: most marketing agencies are obsessed with vanity metrics—impressions, top-line GMV, and broad-reach clicks—while ignoring the brutal unit economics of modern e-commerce: customer acquisition costs (CAC), return on ad spend (ROAS), return-to-origin (RTO) rates, inventory stock-outs, and customer lifetime value (LTV).
Founded by Jayesh Sancheti in Mumbai, Mosaic Brands was structured from day one as an engineering-driven growth partner. We combine analytical ad account structuring with deep platform mechanics across Amazon, Flipkart, Blinkit, Zepto, Meta, and Google Ads.
The Four Strategic Pillars of Modern Growth
Rather than offering disconnected one-off services, we align our client work around four interlocking engines:
1. ACQUIRE — Performance Media
Profitable paid customer acquisition on Google Ads, Meta Ads, and marketplace networks. Rigorous bid discipline, CAC reduction, and multi-variant creative testing.
2. GROW — Marketplace & Quick Commerce
End-to-end channel scale on Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto & Instamart with real-time dark-store inventory sync and high-converting A+ content.
3. RETAIN — WhatsApp, Email & CRM
Lifecycle marketing and repeat purchase acceleration. WhatsApp Business API automated cart recovery, RTO verification bots, and Klaviyo lifecycle flows.
4. DISCOVER — SEO & AI Search (GEO)
Capturing organic demand on Google and winning authoritative AI answers across ChatGPT, Perplexity, and Google Gemini through Generative Engine Optimization.
Why We Operate Differently
We believe high-growth brands deserve partners with real skin in the game. Here is how our engagement model differs from traditional legacy agencies:
- No Long-Term Lock-In Contracts: We work on month-to-month retainers. We earn your business every 30 days through audited revenue performance.
- Direct Access to Senior Specialists: You work directly with Jayesh Sancheti and dedicated platform practitioners, not junior account managers.
- Full Transparency & Ownership: You retain 100% ownership of your ad accounts, pixel data, catalog assets, and historical learnings. We never hide your metrics behind proprietary black-box dashboards.
- Unit Economics Focused: We track contribution margin, Blended ROAS, CAC:LTV ratios, and stock availability—not just platform-reported clicks.